The XML tag that indicates the relative importance of a URL within a site.
The `<priority>` element is a value between 0.0 and 1.0 that suggests the relative importance of a URL compared to other URLs on the same site. The default value is 0.5.
This tag does NOT affect how a page ranks compared to pages on other sites — it only helps search engines understand which of YOUR pages you consider most important. A homepage might be 1.0, category pages 0.8, and individual posts 0.5.
Like `changefreq`, Google has confirmed they largely ignore this tag. However, it can still be useful for other search engines and for your own analysis of site structure.
<url>
<loc>https://example.com/</loc>
<priority>1.0</priority>
</url>
<url>
<loc>https://example.com/blog</loc>
<priority>0.8</priority>
</url>SitemapKit's API lets you discover, extract, and parse XML sitemaps from any domain. Get structured JSON data with all sitemap elements including priority.