The XML tag that indicates how frequently a page's content is likely to change.
The `<changefreq>` element provides a hint to search engines about how often the content at a URL is expected to change. Valid values are: `always`, `hourly`, `daily`, `weekly`, `monthly`, `yearly`, and `never`.
It's important to note that Google has confirmed they largely ignore this tag. It's treated as a hint, not a directive. Despite this, many sitemap generators still include it for compatibility with other search engines.
The value `always` is typically used for pages that change every time they're accessed (like search results), while `never` is for archived pages that won't change.
<url>
<loc>https://example.com/news</loc>
<changefreq>hourly</changefreq>
</url>Inspect changefreq in a real sitemap.
Turn XML sitemap fields into structured, exportable URL data.
See how this concept appears in SitemapKit API responses.
Apply sitemap concepts to SEO, monitoring, and data pipelines.
SitemapKit's API discovers and parses XML sitemaps into structured JSON, including fields such as changefreq.